Essays for Social Networks Essay

Through her Amigas: Fifteen Candles novel, author Veronica Chambers demonstrates a picture of perfect unity that enables a group of friends to achieve otherwise insurmountable feats. Such exhilarating togetherness urges the involved parties – Gaz, Alicia Cruz, Jamie, and Carmen – to selflessly work towards ensuring that their colleague – Sarita – succeeds in her endeavors. It happens that Cruz encounters Sarita while the former is undergoing her internship. On learning that Sarita is about to celebrate her quincenera – the customary fifteenth-birthday coming-of-age party, Cruz willingly offers to help her newfound friend. Consequently, Cruz mobilizes her three friends to assist in organizing Sarita’s party. Through the novel, Chambers explores Cruz impeccable networking skills coupled with her , as well as her three friends’ – utter unselfishness as the four work to make Sarita’s quincenera a vibrant success. For instance, Cruz is depicted to be a very experienced networking agent owing to the speed and precision with which she mobilizes her 3 friends to assist in executing Sarita’s party. To illustrate, after learning of Sarita’s upcoming quincenera, Cruz sets out to inform and persuade her friends to join in this cause. Soon, three friends are working hand-in-hand with both Cruz and Sarita to make the party a resounding success. Through this acts, the four friends demonstrate commendable unselfishness. This is because, although Sarita is relatively new to them, the 4 individuals wholeheartedly dedicate themselves to her cause. Cruz is the most notable unselfish individual because she momentarily sets aside her preoccupation with a just-begun prestigious internship program to give her undivided attention to Sarita’s party. In conclusion, from Chamber’s novel, the selfless nature and commendable unity that Cruz and her 3 friends demonstrate is evident. Thanks to Cruz’s excellent networking skills, the quartet quickly gangs up to aid Sarita in her party preparations. The Secret River by Kate Grenville A man’s undying determination for independence Through her The Secret River novel, author Kate Grenville describes the character called William Thornhill as depicting an endless quest to achieve autonomy. This autonomy is best explained by Thornhill’s desire to be free from poverty that has haunted him all his entire life. For example, a close examination of this character’s troubled life shows that he has endured extreme hardships. To illustrate, Thornhill has been rendered a petty thief due to the poverty that surrounds him. The man has to provide for himself as well as his family despite the shockingly little income that he manages to salvage. He thus engages in acts of petty theft so as to make ends meet. For this socially unacceptable behavior, Thornhill is apprehended, tried, and handed a life sentence that is soon reduced to the requirement that the convict spends his remaining days in Australia’s New South Wales region. Once in Australia, Thornhill demonstrates his true and noble intentions away from the troubles back in London. For example, the convict tries as much as possible to avoid engaging in any type of confrontations with the native Black residents in his new home. In addition, Thornhill strives to acquire and own land that would enable him exercises self-determination besides acquiring other possessions. Through such actions, Thornhill demonstrates that he desires to lead a quiet and peaceful life free from unnecessary troubles. Further, the character has a keen desire to be free from the yoke of poverty that formerly detained him. Grenville thus explores the character’s true identity and inherent peaceful nature. In conclusion, through The Secret River novel, Grenville traces Thornhill’s life history, showing that the character is intrinsically a peaceful and honest individual. For instance, the author shows that extreme circumstances have made Thornhill a dishonest person. Consequently, after being brought to Australia free from London’s hardships, Thornhill demonstrates love for peace and a desire to exercise self-determination. Argumentative essay: Money can break people According to an age-old saying ‘money makes humans mad’. This is especially true if persons allow their insatiable desire for money and associated riches to cloud their reasoning capacities. Consequently, such persons become captive to the allure of money and the associated perils. To name just one negative consequence of this habit, an uncontrolled desire to have more money can make one lose sight of more important things in life such as one’s family. The consequences that result from an inhibited pursuit of money and wealth are usually very disastrous. For example, one may have their marriage – or even an entire family – disintegrating beyond repair in case the central figure takes to a ridiculous search for money. Examining the very rationale behind one’s pursuit of money shows that an unbridled search for wealth can have consequences that amount to the metaphorical breaking of the person who depicts such a habit. To illustrate, it is obvious that one looks for money so as to acquire life’s necessities, thus making life enjoyable. Further, since no man is an island, every person desires to have pleasant company. Such wholesome companionship is mostly attained in a family setup. The concept of someone losing the very family which, coupled with wealth, would make their lives complete as they search for money thus constitutes a metaphorical breaking of someone. It is thus accurate to say that money breaks people. In conclusion, the ‘money breaks people’ statement takes shape when someone loses their family due to their insatiable greed fore more riches. This is because, the persons have lost one of the most important entities that can help actualize their enjoyment in the so-acquired riches.

Advances in Operating Systems

Operating systems have undergone a series of evolutions since the early nineteen fifties when they first appeared in the market. By this time they were crude and they performed limited duties with great difficult. They also consumed time and were extremely annoying.When it struck the year 2000, computer operating systems finished half a century in existence. The efficient systems that entered the scene in the nineteen nineties are a successor to the batch processing systems of the early nineteen fifties.Just like the operating systems have undergone much evolution since they were first invented, the definition has also had to change from time to time so as to fit the moment. The nineteen sixties had the world defining operating systems as the software that was responsible for the direction or control of the hardware.The emergence of microcode has shifted the definition and nowadays operating systems are defined as the software whose duty is to make the hardware possible to use. Opera ting systems comprises a set of programs that basically control the computer. Abbreviated as OS or O/S, operating systems form the software component of a computer that handles the coordination and management of computer resources.It also controls the sharing of the computer resources by acting as a host of the applications that are carried out or done in the computer. It is true that no computer functions in the current world of computers without making use of an operating system.This applies to handheld computers, desk top computers, video game consoles and super computers. The batch processors mentioned above that were the forerunners of current operating systems were produced by a couple of companies such as UNIVAC and Control Data Corporation.Components of an operating systemOperating systems are composed of different areas such as kernel services, library services and application level services. Kernel services are charged with the responsibility of providing a path to the per ipheral components or devices.Usually, the kernel answers the device interrupts and responds to service requests from the processes taking place. I t is the core of the operating system and functions in a privileged manner that supports the execution of orders from the hardware. Library services in the operating system deals with the storage of no-processed and processed data. This is retrievable for use in future in case it is required for reference or processing.The other component of the operating system is the application services part or component whose function is primarily to coordinate the running of the application area of the system.The historical progression or advancement of operating systemsSince the period of the batch systems, so much has happened in the world of computer operating systems. The most productive period in computer operating systems evolution took place in the sixties and seventies. This is the time when much of the now famous and widely used and highly effective computer operating systems were invented.The earliest operating systems or the so called classic operating systems came out in distinct times. These times can be broken down to a number of phases. The first phase is the open shop which saw the introduction of the IBM 701 open shop. The period in which this came out was the year nineteen fifty four.The batch processing period gave us the batch processing phase that went a head to bring forth the well known BKS system. This was the year nineteen sixty one. The batch processing phase was followed by the multiprogramming phase .This phase was responsible for the production or invention of up to four serious operating systems. These systems were the atlas supervisor in nineteen sixty one, the B5000 system in nineteen sixty four, the exec II system in nineteen sixty six and the egdon system that came out in the year nineteen sixty six as well.The fourth phase in this line of classic operating systems was the timesharing phase. T his phase saw the emergence of operating systems such as CTSS that came out in nineteen sixty two, the multics file system that came out in the year nineteen sixty five, and the titan file system that was produced in nineteen seventy two.The UNIX operating system that came out in nineteen seventy two also falls into the timesharing category.Still on the idea of operating system production and functional phases, the timesharing phase pushes us on to the concurrent programming phase. At this angle, a number of operating systems are recognized.These include the solo program text of nineteen seventy six, the solo system of nineteen seventy six, the THE system that came out in nineteen sixty eight, the Venus system that came out in nineteen seventy two, the RC 4000 that was invented in the year nineteen sixty nine and the boss 2 system that was produced in the year nineteen seventy five.The concurrent programming phase is closely followed by the personal computing phase .In this particul ar phase, operating systems that are still highly respected in the world of computing such as the star user interface produced in nineteen eighty two, the operating system produced in nineteen seventy two simply referred to as the OS, the alto system of nineteen seventy nine and the pilot system of nineteen eighty are highly considered.Then there is the last phase which is the phase of distributed systems. The distributed systems that are found in this phase include the highly admired and valued Unix United System that came out in nineteen eighty two, the amoeba system of nineteen eighty, and the Unix United RPC system that appeared in the world of computing in the year nineteen eighty two.There is also the WFS file server system that was produced in the year nineteen seventy nine.In the world of evolution of operating systems, there are strong principles that always dictate the nature and operational capability of an operating system. These basic ideas or principles are the ones th at always lead to the rise or invention of the technical benchmarks that led to the design of the operating systems in question.The history of computer operating system evolution is littered with these basic ideas that gave rise or formed the ground for the formulation of the operating systems we now know and use. These basic ideas or core ideas of operating systems developed through phases as well just like the operating systems themselves.These phases include the open shop, the batch processing phase, the multiprogramming phase, the timesharing phase, the concurrent programming phase, the personal computing phase, and the distributed systems phase.The technical ideas that emerged during these phases include the remote servers that came out in the phase of the distributed computer operating systems, the simultaneous user interaction and the online file systems that came out during the phase of timesharing, and the graphic user interfaces that came out in the group of personal compu ter operating systems emergence.The parallel programming concepts, the extensive kernels, the secure parallel languages and the hierarchical systems as technical ideas also came out during the phase of concurrent programming.Added to these, are idea of operating systems itself that came out in the phase of open systems, the technical element of tape batching and first in and first out scheduling that emerged at the time of batch processing, the technical ideas of demand paging, priority scheduling, remote job entry, input –output spooling, processor multiplexing and indivisible operations that arose at the hot period of multiprogramming (Aho, 1984).Moving from the period of technical ideas innovation or invention, the history of operating systems also covers the mode or way of operation that was normally used in the process of trying to get work done using the poorly designed operating systems.At the time of the IBM open shop, life with the computers of the time was terribly hard and a long time was spent trying to achieve some simple targets. Workers would sit before computers waiting for their data to be processed to whatever they wanted. The problems posed by the computers of the time made the users work hard to come up with more efficient machines.The batch processing systems mentioned elsewhere in this research paper came as a serious leap forward in the evolution of operating system. Here, the idea of computers handling the amount of work to process came up and the laziness and slow nature of human beings was eliminated.Magnetic tape was input with punched cards and the jobs to be done were run in order of appearance through the computers .Satellite computers printed the output in a line printer and produced the next input.Despite the effectiveness that came with the batch processing system, there was the limitation of feeding the magnetic tape, the speed of output and the delay due to the sequential nature of the magnetic tapes. It would actually take several hours, a day or two before one would get the output for their work.This system of batch processing was followed by the BKS system that was very easy to read even by people who were not so much into computer work and obviously had the same problem of delaying just like the batch processing.

Frankenstein The Modern Prometheus Essay

Mary Shelley’s novel Frankenstein also referred to as ‘The Modern Prometheus’ was written in the dark times of 1816. The novel indulges in the work of man playing God and the acts of galvanism; Victor Frankenstein dreams of one day being able to save the ones he loves from illness and maybe even death; but swiftly his dreams tarnish and soon turn to a horrific nightmare when his beloved monster turns on him. Mary Shelley gets her themes and ideas across in a variety of different ways throughout the novel, such as an in depth look towards the immortal soul and the duality of self but also subconsciously Mary spilt out her own feelings into her work adding minor themes into the novel of her life and parental neglect. Even before she was born, Mary Shelley was destined to become one of the most prominent figures in English literature. Both her parents were revolutionaries and writers: Her father William Godwin was an English journalist and novelist and one of the major proponents of anarchist philosophy Mary’s mother Mary Wollstonecraft on the other hand was renowned as being one of the earliest feminists. Shelley’s life and times effected how she illustrates the birth of Frankenstein’s monster in an immeasurable way. The environment and time Shelley grew up in really does have a huge impact on the novel due to the techniques she uses and in the way she uses her language. A vast amount of scientific breakthroughs were made at this time helping dub the early 1800’s as ‘The Age of Enlightenment’. Shelley arguably has many monumental events in her life, but in my opinion none bigger the visit to Lord Byron’s house which sparked her enthusiasm for this epic novel. She was originally given a task (along with a few other people) to individually come up with something more teeth chattering and nail biting than his poem. Shelley managed to come up with what we now know as chapter five of the novel or more commonly referred to as the birth of Frankenstein. The gothic text used in this novel is very relevant to Mary’s life at this early stage; she is right in the midst of a very dark time where unnatural practices are taking place. As well as her life and times Shelley’s parental neglect also manages to tangle itself into this colossal web of a novel. As many people well know Shelley grew up in a much upheld household but suffered from relentless disregard. Although she was cast aside for many things, she was brought into all the family discussions which at this time where souly based around the graphic and gruesome public displays of galvanism. This clearly had a major impact of Mary’s novel as a whole â€Å"I might infuse a spark of being into this lifeless thing. † This directly links towards the acts of galvanism but not only that, if you submerse yourself deeper into Shelley’s life it can also be linked towards her nightmare where she dreamt she has a stillborn which she had to rub and rub constantly to get it too live and breathe. Another thing that struck me is where the monster held is arms out like a little child would to there mum its said â€Å"Oh! No mortal could support the horror of that countenance. † Which shows Victor basically brushing him aside and running like the coward that he is? This is another major notch on the belt of Mary Shelley’s subconscious parental neglect. On top of all that the major theme in the novel is the brutality and fact of the immortal soul. Mary Shelley constantly questions the prospect of the soul all the way throughout the novel from start to finish, which really does help give the reader a very influential and emotional response. Gothic text also goes very much hand in hand with the pathetic – fallacy and juxtaposition to give back a sort of airy feel to it, using words like â€Å"wretched†, â€Å"Bed Chamber† and having the colours black and white place so closely together they almost contrast each other right on the page. These words and techniques really do give you a clear indication of the sort of time this novel was written. Dante’s Inferno (a poem about sins and the seven circles of hell) also is placed into the novel to help get the readers true reaction to what they are reading; â€Å"it became a thing such as even Dante could not have conceived. † This also relates to the soul due to the way Dante had his major beliefs of the good and bad sides of the soul and what happens to them. After all that Shelley also manages to create a void and show how the duality of self effects the book. In dictionary the duality of self is described as â€Å"the composition of two parts† whether it be the body and soul or the fact Frankenstein’s monster is joined together by many different body parts; â€Å"Catching and fearing each sound as if it were to announce the approach of the demonical corpse which I had so miserably given life. † The point I’m trying to make is that in the novel the duality is shown in a vast amount of ways, and the main way is how the monster is treated less than something you would step in words like â€Å"the wretch† used over and over help get the point across very well, Victor sees the monster as inhuman, heartless and that it has no soul. Overall it’s clear to see that Shelley has got all the ingredients for the perfect novel: the language, themes, techniques, man playing god, duality of self and the immortal soul all executed flawlessly. She shows throughout her fantastic novel the there is still a little mystery in the world, and this is a key reason why she is one of the most idolised women in gothic fiction. With the discovery of DNA and cloning pressing the issues in the world today, this novel can relate to them hands down which really shows this novel can withstand the test of time. In all of Frankenstein’s attempts to disregard the monster and his responsibilities to the beast as his creator, the monster punishes Frankenstein in the forms of murder, illness, and disruption in Victor’s life. The consequences to man’s attempt to master life and death are evident and the monster symbolizes the unpredictable element to controlling human life. Man is frequently too preoccupied with the possibility of creating life to realize the responsibility and results consequential to generating what could be a monster.

Response Paper 4 Essay Example | Topics and Well Written Essays - 500 words

Response Paper 4 - Essay Example Historians in the intentionalist side of the divide believe that the Holocaust has been the Fuhrer’s objective all along and has, in fact, been in the offing since 1919. The policy, which came to be known as the Last Solution, has been credited to Hitler’s madness alone and no one else’s (or at least primarily) though, according to Totten & Feinberg, he was influenced by the anti-Semitism sentiments in Germany and Austria back in the nineteenth century (29). Here, the Nazi structure has been reduced to a mere tool – a mechanism carrying out Hitler’s specific orders to annihilate the Jews in Europe. On the other hand, the functionalist argument dilutes Hitler’s complicity in the Holocaust. The main premise of this stand is that anti-Semitism has flourished in the German society, particularly in the Nazi hierarchy, whose members either wanted drastic solutions to Germany’s problems or to please their Fuhrer or both. Here, it is assumed that such deep-rooted anger towards the Jews made it easier for the bureaucracy to adopt a coordinated program in so short a time to exterminate the Jewish population. According to Berger, there are no evidences that specifically points to direct orders from Hitler himself and that what has been determined was an order to purge Germany of Jews, but with no explicit command as to how this will be achieved (5). In examining the merits and demerits of the arguments raised by the intentionalist and functionalist perpsectives, two important facts emerge. First is that both have legitimate claims to credibility and significance. For example, there are rich sources that demonstrate the systematic evolution of Hitler’s hate towards the Jews and these underscored how it became easier for him to attempt to annihilate the race, using the war as a pretext. Here, it also became easier for historians to credibly justify the sheer insanity of the mass murder. The breadth and

The vulnerabilities of industrial control systems and possible Essay

The vulnerabilities of industrial control systems and possible solutions - Essay Example Industrial control systems (ICS) are imperative to the quality of life that most of society shares and depends on every day. These systems regulate the electricity, food supply, medical and chemical manufacturing, as well as many other processes and utilities that are used daily.After September 11, 2001, the threat of terrorist attacks became a high priority on the home front (Marsh 2006). Most people worried about airplanes, metro or subway systems, or bombs, but a few realized that with the computerization of control systems in a variety of industries becoming normal operating procedures, the risk of attack was just as possible as any other probable target. In fact, some of the systems, such as nuclear plants or chemical manufacturing companies, were more apt to be targeted than others. This concern led to the National Institute of Standards and Technology (NIST) to lead a 500 member forum to discuss cyber-security of the ICS regulating our lives and our country.At the conclusion o f this 2004 forum, NIST produced the System Protection Profile-Industrial Control Systems (SPP-ICS) to use as guidelines and strategies to find the vulnerabilities in each facility and possible solutions. Some of the main concerns include terrorists and unfriendly governments, human error, disgruntled employees, bored teenagers, and natural disasters to name a few. However, most facilities looked only on the outside, without considering errors on the inside that could do as much damage as those external forces. (Barr, 2004; D'Amico, 2004; Marsh, 2006; NIST, 2004; NIST's process control, 2004; Wagman, 2008). NISTS findings were based on the System Target of Evaluation and all risks and vulnerabilities are determined by this standard. The corporate leaders should look at and consider the vulnerabilities and their solutions to help identify the areas that are in need of immediate attention in their own facilities and to make the cyber-connection of the location secure. Unfortunately some do not believe there is a real threat. For example, Tom Donahue from the CIA stated that "attacks on critical infrastructure lack the necessary dramatic display that seems to be preferred by this constituency" (Marsh, 2006, p. 12). This concept may have been true five years ago, but as the world becomes more connected the disruption of electricity, water, or gas would be a fairly dramatic event for those experiencing it, and for those watching it. Previously most facilities were separated by using their privately owned machines, hardware and methods of communication. However, with the onset of more facilities and corporations using "commercial, off-the-shelf" products the vulnerability increases (D'Amico, 2004). The SPP-ICS provides three main areas to watch; the type of agent, method of attack, and the asset that will be affected by the attack. The agent is the insider or outsider that either maliciously or accidently causes an attack on the ICS. The vulnerabilities of attack can include, but are not limited to, protocols, unnecessary systems attached to the ICS, outside remote access to the ICS, incorrect IT architecture, lack of security controls, and lack of risk assessment upon or prior to installation of the system. The assets consist of all the systems used to control the system software and hardware and the infrastructure of the company (Barr, 2004; NIST, 2004) When working to correct or strengthen the security of these systems, the company should look at physical items, the connectivity and if it is secure, authentication, backup and remote access as well as many other attributes of security. Understanding the

Charlie Wilson's War Essay Example | Topics and Well Written Essays - 1750 words

Charlie Wilson's War - Essay Example Charlie Wilson prevented the Red Army from overtaking Afghanistan, and this eventually led to the collapse of the Soviet Union and simultaneously fueled the rise of radical Islam. A congressional representative, Charlie Wilson had great interest in partying and staffing his congressional office with young and attractive women. This social life of Charlie Wilson brings into attention federal investigation about him being a cocaine user (Bronson 301). The federal prosecutor Rudy Giuliani carried the investigation, but no evidence against Charlie was found. Charlie was a fervent anti-communist with a strong dislike of the Soviets and was a friend of the Nicaragua’s Somoza and Pakistan’s Muhammad Zia Hag. Generally, nobody is a purist, but Charlie Wilson seemed to be one. What lured him to the plight of Afghanistan was the insurgency against the Soviet occupation and his passion for the underdogs (Quick and Nelson 456). The Soviet-Afghan war was a nine-year conflict that in volved the Soviet Union forces supported by the Marxist people of the Afghanistan government against Mujahedeen resistance. In the context of the cold war, this group found support from various sources like the United States, Saudi Arabia, Pakistan, and other Muslim nations. The efforts of Charlie Wilson made it possible for the Afghans to defeat the Soviet Forces. This was the last war of the cold war period. It gave a clear understanding of the two most important events of our time, which are the collapse of the Soviet Union and the rise of the militant Islam. Charlie Wilson served in Texas House and Senate before moving to the United States House of Representatives, where he served with the second congressional district before he retired in 1996. In the beginning of the book, Wilson is in a tub with two showgirls and a good supply of cocaine. This reputation made people underestimate Charlie Wilson and allowed him to work without anyone seeing. Charlie Wilson was used to seeing b attles and wars; he, therefore, saw himself as a man of destiny. Wilson had an unwavering patriotism and was convinced of the threat by the Soviets since the time he graduated from college (Crile 149). John F. Kennedy, when he won the elections through his inaugural speeches, has inspired Wilson. In his later age, Wilson never thought entirely of the news reports from the Afghanistan refugees, who flew from the Pakistan in thousands, and the gunships that destroyed the villages. Charlie Wilson and his counterpart Gust Avrakotos have a public picture as quintessential stereotypical American cowboys. They are depicted as fearless, rough-necked, and social class rule breakers who worked around the obstacles and pushed roughly their mutual enemy, the Soviet Union. They both used politics, spy novel secrecy, American money, and technology to fight against the Afghan tribesmen. Gust Avrakotos Until the production of the book Charlie Wilson War in 2003, the public knew almost nothing about Gust. The book portrays the U.S involvement in the Afghanistan-Soviet war as a partnership between Gust and a Texas congressional representative, Charles Wilson. Gust was born in Pennsylvania in the family of the Greek American soft drink manufacturer from the island of Aliquippa (Quick and Nelson 487). Gust graduated from the University of Pittsburgh after completing his

How to make oral presentation Essay Example | Topics and Well Written Essays - 500 words - 1

How to make oral presentation - Essay Example It is also easier to understand the topic if it is interpreted in simpler words. Make an outline of the presentation. This will help organize not only the presentation but also the thought of the person delivering the oral presentation. Outline serves as guide for the presentation. This could be done through powerpoint and the presentor’s own printed copy with corresponding explanation. Do a dry run presentation a couple of days before the presentation. It will also help a lot if such dry run will be recorded so that the student can play back and observe how he or she is doing in the presentation and do some corresponding adjustments to make the presentation better. Dry run will also let the student have a feel of the presentation which would help diminish the nervousness during the presentation proper. Also, dry runs allow the student to make all possible mistakes without the deduction in grade or embarrassment. Do one last review and dry run of the subject matter to be presented a day before the presentation. Then relax and get enough sleep. Arrive at the presentation venue earlier to be able to relax and settle down. This will help to remove the nervousness and make the presentor more

Academe plan Essay Example | Topics and Well Written Essays - 1000 words

Academe plan - Essay Example the MBTI (Myers-Briggs Type Indicator) serve to determine positions that are most suitable for an individual in various areas be it academic, leisure or professional activities. Using the results from these reports, one is able to identify areas where they have a higher chance of success. One of the issues that should be observed when dealing with the choice of a career path is the past influences that may play a part in the final decision. This could be because of the experience that an individual underwent in these times (whether positive or negative) and the overall effect that such experiences could have on a person’s mindset. There are a number of past influences that could be considered in this case such as the external factors that played a role in enhancing the level of attractiveness of a particular position as well as the resulting outcomes that fell into place at the end of that particular experience (Hooley, 2012). A combination of these influences could play a large role in the final decision that is made by an individual. In this case, in particular, some of the past influences that can be considered would be the careers that older individuals had around me as well as the smaller part time positions that were occupied on occasion during weekends and school holidays. Other past influences deal with the nature of the work that was available as well as the level of enjoyment that one was able to achieve from taking part in such activities. In this case, this would mostly deal with positions that were largely socially interactive of financially attractive in terms of remuneration, which had a positive impact on the level of enjoyment that was to be had at that particular point in time. There are a number of results that one can use to obtain the best possible career path that is available to them using the two reports. These results will be based on a number of elements that arise from the design of the Strong Interest Inventory and the MBTI. These

Global Warming and Kyoto Protocol Term Paper Example | Topics and Well Written Essays - 750 words

Global Warming and Kyoto Protocol - Term Paper Example Although the Protocol was signed by more than 159 countries, major industrial countries, such as the United States, refused to ratify it, believing that the commitments included in this Protocol threaten the national security of the country. Hence, the issue of global warming and the role of industrial countries in this concern have emerged a lot of debate. While poor and developing nations strongly push industrialized countries to bear their responsibilities in protecting the environment from global warming, developed and industrial countries, on the other hand, argue that all the countries of the world should bear equal responsibilities of protecting the environment. Hence, the attitude of those industrial nations, led by the United States, needs to be analyzed and evaluated in terms of its validity and fairness. Actually, in order to protect the environment against the dangerous impacts of global warming, all countries of the world, especially industrialized nations such as the Un ited States, should abide by the items of the Kyoto Protocol to decrease greenhouse gas emissions and fight environmental pollution. Basically, global warming is a negative environmental phenomenon that can lead to serious environmental problems, such as destruction of the environment, loss of biodiversity, and pollution. According to environmentalist Richard Dahl, global warming is an environmental problem that leads to a rise in world temperatures that is caused by the concentration of greenhouse emission gases in air (Dahl). This rise in temperatures will lead to melting of snow Mountains, which will increase sea levels (Dahl).  

Reform Model for Prisoners Essay Example | Topics and Well Written Essays - 750 words

Reform Model for Prisoners - Essay Example The judgment of effecting punishment as an alternative approach to reform prison inmates does not entirely help them become non-violent members of the society. Gilligan emphasizes on an overwhelming weight of empirical evidence that punishment in prison is the most potent stimulus or cause of violence contrary to the widespread belief to its adherence. With the current condition of our state prisons where inmates are crammed into tiny prison cells and brutal solitary confinements allows more room for violence in order to protect oneself from the onslaught of further invasion of privacy. Typical hatred of inmates is shown on our retributive type of justice when Bedau cited that "it is applied randomly at best and discriminatorily at worst upon those whose offenders who are people of color, poor and uneducated". Brutal punishments and solitary confinements imparts to the inmates that human life does not deserve an iota of respect thus punishment is legitimate. He further added "that threat of severe punishment cannot deter criminals especially ones who are in the drug trade". Gilligan for his part promotes "the successful re-entry of prisoner into society as productive people as a positive tool for their transformation". Support coming from the community itself by shunning the social stigma and stereotype attached to former prisoners erases the chance of evoking anger and trauma. Education according to him is the key to prevent or at least reduce the incidence of crimes by providing tools needed to acquire knowledge and skills, self-esteem and respect for others. Almaraz supports the reform model as an effective implementation tool that is best supported by the government and communities. He believes in a reform model which consists of programs such as college degree courses, therapy and job training opportunities for inmates while in jail. Although such pro-life activities require a costly maintenance the possibility of learning through one's own mistakes may create a morally subservient person. We cannot dismiss the fact that violence is perpetrated by violators and violators begets violence; hatred begets hate and thus allowing hatred while in the process of reform mentally implies that the negative attitude is a form of life. Mexico, heavily relies on the reform model and promotes the efficient scientific principle of the "positive" school by expanding treatment to low risk offenders and attempts at separating the violent prisoners form the non-violent ones. Viable education and behavioral modification and treatment programs are made available to prisoners who are willing to commit to reform. Drug and alcohol abuse rehabilitation serves to lessen the chances for recidivism. Summary and Conclusion In support of the reform model of effecting a desirable change for the inmates especially among first time offenders, the Jacksonian theory of absolute and brutal distinction should be discarded. Prisoners have not repudiated their membership in the community thus temporary exclusion does not require branding with harsh treatment to accomplish moral and political correctness. The prosecution and persecution of

In The News Week 5 Essay Example | Topics and Well Written Essays - 1000 words

In The News Week 5 - Essay Example In times of economic recession, businesses are mostly facing such situations as they are not able to gain the required profits from all their business units operating locally and at the global level. The closure of three units currently would affect the economic cycle of Wales greatly but Unilever as an organization is facing the effects of recession and therefore has to take such steps of downsizing and closures of factories in certain areas (Wright, 2012). Business shuts down some factories by reviewing their profits and losses. The main reason for business shutdowns are due to the fact that their marginal revenue is below their average variable cost. The analysis is done based upon whether the particular factory is adding on to the profits or is allowing it to be an expense for the organization. Such decisions need to be carefully reviewed by the managers before giving the final verdict as shut down decisions allows the unemployment rate to increase for the economy. The organization also has to face charges against being not a corporate socially responsible organization as shutting down factories in between work operations impacts the work force tremendously. The shutdown of business leads the workforce to be in a stressful situation as their source of income and medical facilities are impacted due to loss of jobs. Along with impacting the economy, this further affects the family life of the employees. The managers need to disclose the news on an immediate basis and with full honesty and sincerity. The clear picture should be told to the employees so that they don’t have doubts about any prevailing or future circumstances taking place in the organization. The managers should let the employees reveal their emotional response without getting agitated or frustrated. The emotional responses of employees may be through showing anger, depression, and insecurity so on and so forth. The managers should console

Its features and importance Essay Example for Free

Its features and importance Essay Picture Gear Studio, DVgate Plus, Sonic Stage Other Giga Pocket PVR hardware and software with TV tuner card with remote control Support Policy One-year parts and labor warranty; 24-hour weekday toll-free support during warranty period. $19. 95 fee for phone support after 1-year warranty. Where is it available? What is its price? The SONY RS530G is available at any high end computer shop and also in the internet. Ordering this Desktop PC through the internet at eBay. com or PCExpress. com would come out cheaper than buying it here in the Philippines. Its price is $ 1850. 00 which leaves me with a total of $150. 00. The excess money I could use for extra accessories for the computer like other softwares may it be for leisure or education. III. Systems Ruled Out Obviously Workstations, Personal Digital Assistant (PDA), Mainframes, Mini-Computers and Super Computers were out of the question while choosing my preferred computer system. I dont need a very powerful PC that is used for Computer Aided Design (CAD) nor Computer Aided Manufacturing (CAM). I dont need a computer that would serve up to 70 users because most probably the maximum users that will be using my computer would be 3. Definitely minicomputers are out of my list for one thing theyre phased out. I dont need a computer that would serve hundred of users at a time; Im only a student and not a business so mainframes are crossed out of my list too. Besides mainframes are too complicated to handle as it is. Super computers on the other hand are used by businesses for task demanding extreme computing power especially in establishments for science like meteorology and finding out more on enzymes. PDAs are too small plus its not practical for a student like me to buy a PDA just to set my schedule straight in school and take notes. I need a computer that would aid me in my studies just like a Micro computer. Micro computers hold floppy disk drives and CD-ROM drive or even a DVD drive that would help me in storing data need for my classes, reports and papers. Its the most practical thing to get as of now because if I think of leaving within three years for the UK technology improves quickly and by then if ever I buy a laptop it would be phased out and it would be harder to up grade not like a desktop pc. IV. Conclusion I therefore conclude that at this time, as a student, it would be more practical for me to buy a Desktop PC that would help me in school work and at the same time entertain me for my free time. Laptops are doubled the price of a Desktop PC and is harder to upgrade unlike a Desktop PC. Usually Laptops are used by professionals who are on the go and need computers most of the time to make use of their time. References   Charles S Parker, Understanding Computers: Today Tomorrow: 200 edition, Harcourt College Publishers www. villman. com   www. Amazon. com   www. eBay. com Note from taken from class   and gathered data from different stores :   PC Express   Stores in Greenhills Shopping Mall   Stores in Cybermall.

Customer Attitudes Towards Search Engine Marketing

Customer Attitudes Towards Search Engine Marketing Abstract The present study approaches the empathizing of the UK users behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conceiving the present dynamic role of online and connected consumer who uses the internet and Web 2.0 tools like Social and Media Blogs. An online form survey, reaching up to 100 respondents actively using social network sites like â€Å"Face book†, analyzed the respondents social, demographic and general characteristics, their online behaviour, and their level of conflict with SEM activities. It also discovered the most democratic and the most often used internet tools. The review findings were mostly consistent with same kind of studies conducted in different regions of United Kingdom and Europe .the review of gathered data enabled to find relevant kinships between variables and equating answers through age, gender, and hours fagged on the internet. The results will give all internet marketers a d egree of perceptivity into their direct users, and will allow them to make strategies to provide for the targeted segments effectively. Also, this study will give a vital point of cite for future research related to internet marketing, which will be useful believing the current trends and development of particular marketing activity. The application using PHP and MySQL was designed to get the responses from respondents. Based on the responses collected from the sample of 68, the data was found and the conclusion has been done based on this data collection. The online questionnaire was uploaded on the web on the url http://searchresults.net63.net From this URL, one can access the questionnaire and fill up personal details followed by the responses to different situations. Based on this response, the data was captured onto the database. This database (of MySQL) was helpful to fetch the details and behaviour of individuals towards different options available on the websites. Technical Plan This study is planned as following: Initially, an exploration of previous or existing research and the documented evidence found are placed in the literature review section (chapter 2). Following this is, an explanation of how the study was carried out, which includes research design, followed by sampling, data collection methods, the methods used   for analysis and limitations are discussed in (chapter 3). Furthermore, the answers to research interrogations are discussed in detail in chapter 4, with a systematic analysis of the survey results. The application was being designed using PHP and MySQL. The former was used as the programming language with the back end database support through MySQL. Their personal details followed by their responses to different options available on the web are analysed to have a study on their behaviour for different situations. Based on this approach, the important analysis was further explored. Lastly, the conclusion of our research is accomplished in chapter 5, where study findings are analyzed using the point of observation of their contact on additional academic or professional research, which may include practical testimonials, limitations of findings and other areas for further research. For the purpose of my experiment I had designed a small application which counts clicks on particular links. I developed it in PHP and used MySQL database. The address of the application was located on the link that was made available online at http://searchresults.net63.net. One can easy get an access to this link to fill out the details in an easy manner. This helped in getting responses in a thorough manner. Through this approach, all the data was collected. 100 respondents were approached at initial stages. However, due to lack of response rate, it was noted that there is the need to reduce the sample size. So, I asked 68 participants to do the experiment. Mainly I sent emails to friends. I also went to Universitys library and asked some people to do the experiment. Basically I gave the address to people and once they typed it in a browser. They had to chose gender, age range and how experienced internet users they are. Then there was a short description explaining what will happ en. Participants had to imagine that they are looking for a watch to buy and were given search results copied from google on a ‘buy watches phrase. They had to click on any link they liked. Then they had to imagine that they are looking for a new TV. Search results for ‘buy tv phrase were displayed and they had to click on any. Lastly they were given search results for ‘buy books and again they had to click somewhere. All the clicks were saved in a database. There were organic and sponsored links. I used some simple SQL queries on myPHPadmin panel to extract the numbers. Critical review Search Engine Marketing (SEM) or else Pay per Click (PPC) marketing and is usually known in literature as well and is one of three diverse types of online marketing. The remaining two are Search Engine Optimization (SEO) and Banner Advertising. Precisely what they are, and how they work and advantages and disadvantages of different techniques are talked over in detail later in this report. Surveys conducted by EIAA i.e. European Interactive Advertising Association show the performance of European internet users and other online buyers or shoppers. As per their Online survey (for which around 7,008 people all across the Europe including UK, France ,Germany, , Italy ,Spain, the Nordics, Netherlands   and the Belgium were interviewed) Out of the total,76% of online buyers use search engines as a source of information. This study also stated deviations between users of the UK in particular. Before investigating the topic more closely, it is significant to define the word of SEM. Though in writing this form of marketing is frequently addressed to pay per click (also occasionally written as pay-per-click) marketing (Anderson, C., 2006). First of all a few definitions of term, to constitute the literature and will be introduced. An accurate explanation will follow later. Pay per click (PPC) is placement of small ads on the search outcome on a page for a precise keyword or set of keywords in return for a individual payment when a guest actually clicks particular ad (Battelle, J. ,2005) Pay-Per-Click (PPC) Advertising: A technique of marketing where a company pays a certain sum of money each time somebody clicks on a small advertisement on a search engine‘s results page or a homepage and then takes to the advertiser‘s website (Brin, S. and Page, L., 1998). Pay-per-click (PPC): The payment form used for patronized search advertising. Advertisers set bid on keywords and pay in case when searchers click on the search results listing related with those keywords (Broder, A., 2002). Pay per click advertising used for search engines can be explained most easily by following: The placement of a small content only adverts on search result page which is activated by a particular keyword or phrase equaling typed in search box (Brooks, N., 2004a). Pay Per Click: A performance based model of paying for online ads whereby payments are made for each click on a displayed advert, if there are no clicks then there will be no fee and is also known as CPC i.e. cost per click and CPA is known as cost per action (Brooks, N. ,2004a). This essentially means that there exists text based advertisements and are displayed on search engines result page and are next to natural search listings. Such Text ads are fore grounded by the search engines with different names like sponsored links and are typically on right hand side of a result page, and is clearly distinguished from natural search results which are displayed on left. From time to time one or more than one of those advertisements are showed on top of list, over the organic search results, fore grounded through a different backdrop color. The advertising companies can then decide which key phrase or words searches performed by the search engine users and where their ad should appear (Fain, D.C. and Pedersen, J.O. ,2006).The main mechanism of a search engine marketing operation are defining of important keywords, and the bidding on keywords and a good quality written text ad through a good call to act. The advantage of such methods of advertising when compared to banner ads is to facilitate the advertiser as he has to pay only when someone in fact clicks on the advertisement, and not only for imitation, which a customer might not be able to see. Search engines can show up to 8 Text advertisements of sponsored links on one page. The order of what text advertisement is displayed and the position is defined by how much amount each advertiser is ready to pay for searched keyword. The framework of pay per click advertising is founded on a bidding system. One of the major advantages of pay per click method is that audience is already targeted, as the people are in fact looking for something connected to the product and what company is offering(Fallows, D., 2005) .While banner advertising on other hand shows the ads to customers who may not necessarily be interested in it. They may only be interested in website where banner ad is currently displayed and may not even look at banner ad or may ignore it since they are not interested in buying anything. In addition to this, the online marketer also has the option to target clients by country and even by area or city. This utility was published in 2004 by Google. As a result online marketing is available to nearby situated business for e.g. restaurants .Similarly international companies that want to put up for sale their products outside their region (Feng, J. ,2002). Google also takes the possibility to show the text ads not only on their search engine results pages but also on their websites, clearly displayed as ads by Google. This utility is called as content network. The online marketer has authority on websites where his text advertisements will be shown at, particularly concerning the content. Though it is very hard for online marketer to have a influence on any other fraction of campaign. In addition, the analysis of data is not very suitable, because all parameters cannot be displayed as online marketer would like them to (Feng, J., Bhargava,2007). A very significant topic while talking about pay per click ads is the differentiation among good traffic and bad traffic. This topic impacts mainly PPC-advertising, as the advertiser pay for every single click, while in banner advertising payment method used is pay per impression. The aim of a pay per click advertising operation is not only to make users click on advertisement and visit their advertised website, but also to attract people, who are interested in their product. While in banner advertising, advertiser needs to pay for every impression and no matter if site visitor sees the advertisement and clicks on it at PPC advertising, each click costs money. As a result of this, the text ad must not just try to draw as many clicks as feasible, but attract more clicks of people who are interested in product and are more probable to purchase the product. There are special methods to try to attain this goal, both on keyword related side and on the text ad side. In banner advertising, only method of getting improved converting traffic is to prefer the websites, where banner ad shall be displayed very cautiously. A danger of pay per click advertising, though, is the so called text box cecity. Internet users acquire the banner blindness following banner ads have been used on different websites frequently for number of years. The people mostly just do not realize banner ad any longer or don‘t show any interest in it at all. Banner ads are considered as a necessary evil so as to help lot of websites for offering free content. It is revered by many search engines that such a phenomenon may happen again with pay per click ads. Although the same may not happen in coming time soon, as the search engine users are really looking for something while using a search engine. They may not only read the subject of a site, and are looking for piece of information or stuff to buy or other things similar to that while using a search engine and looking at search engine results page. As a result it is very likely, that people will not actually acquire text box blindness (Greenspan, R., 2004). According to Andrew Goodman who have stated in his work in â€Å"Winning Results with Google AdWord† that international pay per click campaigns don‘t work that well. According to him the markets are too small for converting and running PPC campaigns are waste of money (Hotchkiss, G. ,2004).Another case to second his opinion is that effort for translating keywords and text advertisement in different languages is huge. On the other hand there exist products having huge consumer base. If the resources required to translate keywords and text ads are accessible, an attempt for getting international SEM movements may be a worth. This only makes sense, when a company actually sells products in relevant (Hansen, E., 2002). Buying key phrases in search engines entirely inspire the online advertising, as these infer the idea of Cost per Click -client of such type of advertising pays only when a visitor clicks on a precise advertisement (Carrera, 2009). Equating to SEO, PPC gives more control on visual aspect in search pages, due to amount bid and relevance of text ad (Chaffey et al., 2009). Alternatively of spending time controlling site codes and relevant contents, sellers can then pay for laying in search results (Sen, 2005). Carrera (2009) suggests that currently, main search engines have ad schemes related to hunts (Yahoo! Search Marketing, Google Adwords and Microsoft adCenter). When a particular visitor writes in search box, single or combination of   keywords, search page shows a set of sponsored links adopted by firms and organic search results, the ads are created by advertisers, with a upper limit of 25 characters in ad heading and 35 for text lines of ad and web address. As visible in Figure 2, advertisements are located in sponsored results region of searches -paid search (EConsultancy, 2008). Though, several sources point out many a time that consumers do not see difference among organic links and sponsored, clicking in links for query but with partial content (OConnor, 2009). In previous PPC programs, ranking of sponsored lists was founded on highest offer of cost per click for a particular keyword. But now, this is not essentially the case: search engines also need to pay attention towards relative click through rates of ads ads having fewer clicks will cut down the listing (Sullivan, 2007). This study is part of Quality Score, a idea shared by most of the search engines, and also analysis of match between keyword and occurrence of the keyword in text, historical click by rate, the engagement of searcher while clicking on ad, and also its loading speed and significance of the associated web page (Google, 2009). The main advantages of such an advertisement system is that it addresses the ads only to target that searched for those specific keywords, and the client only pays when users clicks on the ad. It also and allows the clients to change contents so as to the improve results, and plan the maximum amount of promotion investment and cost per click, and refine and control movements on a daily basis throughout search engine control panels (like Google Analytics). The advertisement stays online till the initial budget accomplishes the end (Google, 2009) and include the concept that PPC is very responsible, results are expected and are simpler to use in comparison to SEO, faster to get placed in search pages and branding effect. But it also has a negative side effect as well: it is highly spirited and exclusive costs per-click, scheming campaigns can be time downing, and many people will not trust ads (EConsultancy, 2008). Therefore, the dispute of this study is to study on how UK internet users differentiates between paid search results and organic search, and how often they click such paid results. 1 INTRODUCTION The topic of this explore, â€Å"Examination of UK Online Consumers sensing and Attitudes towards Marketing governed by Search Engine in context of Web 2.0† .Firstly, we need to understand what is Search Engine Marketing and is essential for contextualization of project. Carrera (2009) and Chaffey et al. (2009) have defined Search Engine Marketing as an action that affects promoting firms with the help of online search engines, to meet marketing targets by providing relevant content to users and search results, thus motivating to click on particular link. As for Search Engine Marketing Park and Kim (2008) have defined it as most measurable, strategic and governable way to build a dynamic and mutually good consumer to consumer and   also consumer to marketer communications about a certain service, product or company. It is acknowledged in field of marketing that the knowledge owned by customers, their prediction of relative conduct, and meeting expectations which is important and is key to success. As a result, internet marketers need to understand characteristics of users and internet habits of users in order to effectively find and reach target segments (Carrera, 2009; Chaffey et al., 2009). From position of consumer marketing, study of internet users and their decision making process should be based upon users characteristics and relative online behaviour. This study aims to critically find how UK online consumers comprehend and act in front of Search Engine Marketing (SEM) and other activities, and main objectives are as follows: To realize impact of internet on existing modern day marketing. To look into the current circumstance of the Web 2.0 consumer, and its role on web To realize the modern day internet Consumers conduct towards marketing To look into key concepts related to Internet Marketing, poring specifically on SEM (Search Engine Marketing). To examine the ways UK consumers comprehend SEM activities, and evaluate mental attitude towards SEM activities. To suggest testimonials for further study or schemes in internet marketing context During the procedure of secondary search, there are several key questions ,   which forms the foundation of form elaboration: To what extent trust issues are a concern when analyzing activities for internet marketing and their effectiveness? How do consumer performs searches using search engine pages and what is considered more important during the search? Why internet users choose massively the organic results retrieved from a search engine page, instead of frequented links? What incites internet users in forward marketing emails to their friends and other users? How far consumers engage in company blogs and various social network pages? How do users interact with blogs and various social network pages? From a point of view of a user, web search engines require to provide applicable and useful results in reply to some user input, usually a query. Web search engines employ dozens of factors in knowing how to score significance and to rank the found results. Typically, the internet user has no thought what factors has lead to particular result being ranked and retrieved. One exception to this is sponsored links. Many web search engines currently give at least two types of search listings for web Search Engine Results Page (SERP). First type of links is non sponsored list, which web search engine show with the help of proprietary algorithms (Hotchkiss, G. ,2006). The other type of link is the sponsored list, which comes due to a bid on phrase that searcher has entered in his query. Most of the major web search engines available today present sponsored and non sponsored listings in different areas of SERP. For this one (and frequently only one Category), searchers are informed in broader terms how these result are retrieved. Why other results are not highlighted (for e.g., anchor text, page rank)? Certainly, the causal motivation is to highlight the economic motivation that caused the sponsored listing to come into view. Study shows that web searchers are biased against sponsored links (Hotchkiss, G., 2004). Though, assuming that web searchers wish relevant and helpful results in reply to their queries and sponsored links are as appropriate as against non sponsored results, are web search engines doing the web searchers a disservice by stressing the sponsored links so prominently? 1.1 The impact of the Internet on consumer marketing Analyzing the internet with regards to consumer marketing is important to understand .A simple question which arises is: What factors affect Internet consumer marketing? According to Chaffey et al. (2009) internet has enhanced marketing as first website made in 90s was (http://info.cern.ch/) (CERN, 2008), and now, there are more than one billion users using internet regularly and the manner companies sell products or services and way consumers react has changed emphatically. Peterson et al. (1999) honor this idea, debating that World Wide Web owned maximum potential for marketing. Drawing Success in business mostly depends upon technological knowledge and further gives competitive edge and remains continuous process. There are many authors who conceive that Internet play an important major impact on Marketing mix 4 Ps: in Product Mix, digital brought different services and products (e.g. software) and further added new features to already existing ones (Carrera, 2009). Avlonitis and Karayanni (2000) admit to the fact that internet helped the discovery of user needs, cut across and product testing; In Price Mix, Carrera (2009) expresses that there is significant reduction in costs is seen, which developed firms selling products or services at a very low price, with the use of web sites for e.g. a low-cost airlines. Nevertheless, the customization of services and products allows companies to appoint premium price, as they abide by with buyers tastes and is studied in detail by (Chaffey et al., 2009); For the Place, products and services like home banking has facilitated the interaction and reduced costs in comparison to other distribution channels. Besides, the ability to continue information related to clients is much more effective than traditional transfers, dealing the Promotion, with regards to digital context and advertising adapts directly to the needs of consumers, as it collects information related to these for e.g. detection   of IP address and profile of buyer for suggestions (Carrera, 2009). Furthermore, the promotion of a service /product is now also built by C2C basis, which is very difficult to control and there are different ways to manage (Mangold and Fauls, 2009), and will be analyzed later in project. All these elements have changed the manner consumers behave with companies, thus bringing a wider choice from all the different suppliers, and are a means to selecting and purchasing of items has turned out to be easier and faster. But for long customers are engaged and confident of this new way of marketing. 1.2 Web 2.0 A paper was published by Microsoft (2007), stating that web 2.0 is changing the internet into a powerful and authoritative medium, changing the way how society believes and behaves or reacts. The report confirms that especially social networking process is gathering people from different communities, and acting as a medium for personal reflection. This is consistent And is in accordance with Fu et al. (2007), and is said that use of collaborative technologies leads to an extraordinarily fast growing community which is virtual, here people pass by and share their information. These authors have agreed on the fact that World Wide Web is moving towards social web, and users have an important role in all the aspects of business and remains to be the main focus in this study. Consumers have embraced role of an important agent, who can express themselves using new tools, like wikis blogs or social networks (Carrera, 2009). In similar manner, Cheung and Lee (2009) contend that web has moved from being mere medium of information into a medium of content creation and further sharing. Chaffey et al. (2009) further gives arguments that the widespread acceptation of high speed broadband and world-wide media experiences are more and more used to absorb consumers with each other and also with companies. More and more people discuss online and interact with products and brand campaigns, in a manner of â€Å"viral effect†. These authors are in line with Carreras definition, which suggests that by addition of Web 2.0 it enhances in promoting interaction and user yielded content using virtual community and participation of social network, content ratings and widgets and tagging. However, it remains to be seen is how users are willing to absorb the internet marketing campaigns and further motivates user to share the latter. 1.3 Online Consumers behaviour towards e-Marketing Online users mostly dont have physical comfort provided by offline stores and a communication which is face to face. This concept is related to security problems and stories of fraud and internet commerce (Chaffey et al., 2009). As a result, consumers look for evidence of trust on a website, which may include brand familiarity or site appearance and quality of content, site may have official recognition and other recommendations given by users. Ha (2004) completes this discussion, by excusing that consumers have grown more internet savvy, they now insist on interacting with firms they trust. Various other trust factors are also added like privacy (risk of giving personal information), security related with payment risks, navigation like fulfilling access to various kind of information and related to order fulfillment (Bart et al., 2005; Ha, 2004). However, there are consumers who buy only on company websites: but also have other online sources, is important to purchase choice. Following the research conducted by AOL UK (2006), about 77% of all the respondents accord that if they read a negative review about a product on internet related, it would make them think about their purchase, 42% assumed that they had to switch and move towards a different brand. One of the most important sources for online information is the search engines, which is followed closely by websites of famous brands, price comparison websites and reviews/opinions available on internet, are written by experts, customer reviews on websites. One of the important factors is that these online sources for information reduce time spent in comparing product quality which is to be done before purchase, this is a common aspect related to offline context (Huang et al., 2009). As a result, it is important to carry on here   that the trust factors has an important role related to consumers perceptions towards online marketing, also consumers need to reach for different sources related to information of products they want to buy. 1.4 Attitudes of Online Consumers Towards e-Marketing Breitenbach and Van Doren (1998) studied five distinguished kind of internet users, which are accorded by different academics to continue valid currently (Chaffey et al., 2009): organized information seekers: Those who want to get information for product or leisure, services information, that generally are not brought online Unorganized information seekers: They are referred as â€Å"surfers†, and such users want to browse and change web sites using links, looks for interesting or different things and are   more expected to click on ads or banner Organized buyers: Such users are usually get online to purchase something specific. Websites which compare various products have an important role in this case. Bargain hunters: Users who want to get offers and promotions, so as to vindicate their investment in shopping. Entertainment seekers Such users look for complete online entertainment in various contests like puzzles ,quizzes, or games for multi-player, and lik to interact with various animated features available on web site Recently, a study from EConsultancy (2004) found a similar classification for online consumer behaviour, stating it does not involve behaviours which are applied to various people on the basis of product or occasion; different individuals may react or behave differently. The report found the â€Å"Tracker† and the â€Å"Explorer† concept. But it needs to be explored in detail, and is the kind of consumer who dont have any buying intention, and is exposed to internet marketing action (like Search Engine Marketing), which may result in a conversion. 1.5 Attitudes towards search engines To conduct product or service explores, consumers mostly use search engines. These are powerful consumer tools which retrieve relevant information related to products or services. Consumers can perform quick searches which are online by simply issuing queries built up of search products or services (Kumar and Lang, 2007). However, it is very important to note that not all consumers are searching for particular products; consumers mainly want to know for information on search engines. In reality, as Smith (2009) states, Yahoo and Googles (worlds most used search engine) objective is to retrieve relevant information related to the words queried. More so, information websites forever rank higher in comparison to profit-driven sites, continuing here an important dispute for Search Engine Marketing. To understand this consumer search engine conduct, iProspect a Search marketing company in (2006) carried out a research on the way consumers use search engines. The major findings were that 62% of users only look only at first page of results and ignore the rest. Aula and Rodden (2009) accomplished this finding, by demonstrating that users assess search results very quickly and most of the times make unconscious decisions, centering mainly on first two results for a particular search as shown in (Figure 1). iProspect also expresses that when consumers do not get what they were looking for, about 41% change their search term and 82% complicate their search with other complementary words. As for prestige, it was ascertained that about 36% consider that the firms enrolled at the top of search are best brands in market. The final feeling was that comparing with sponsored area, which is between 60% and 80% and click on natural or organic listings of search page. It remains to be searched why users mostly like organic links, and reasons behind not flicking on sponsored links. 1.6 Attitudes towards Emails Following a analysis by Habeas (2008), irrespective of email and other internet threat concerns, users are still and will continue to be dependent on email, irrespective of their relationships with business organization or from each one other through web 2.0 applications. The study   has revealed that nearly 69% of total users expressed concern related to email fraud scams, and many of them do not know how can they distinguish between possibly dangerous and emails that are trustable. It also showed that majority prefer firms that offer choices and content of emails. Mintel (2008) added up users that trust emails which come from similar companies who provide relevant information with least effort. In a seminar conducted by dotMailer (2009), it was mentioned that even though the current circumstance of web 2.0 era in which consumers have the power, still email is gateway to consumers. Users today have digital lives where every single user owns an email account (or may be more t Customer Attitudes Towards Search Engine Marketing Customer Attitudes Towards Search Engine Marketing Abstract The present study approaches the empathizing of the UK users behaviour with respect to internet when considere in presence of SEM (Search Engine Marketing) and related activities, conceiving the present dynamic role of online and connected consumer who uses the internet and Web 2.0 tools like Social and Media Blogs. An online form survey, reaching up to 100 respondents actively using social network sites like â€Å"Face book†, analyzed the respondents social, demographic and general characteristics, their online behaviour, and their level of conflict with SEM activities. It also discovered the most democratic and the most often used internet tools. The review findings were mostly consistent with same kind of studies conducted in different regions of United Kingdom and Europe .the review of gathered data enabled to find relevant kinships between variables and equating answers through age, gender, and hours fagged on the internet. The results will give all internet marketers a d egree of perceptivity into their direct users, and will allow them to make strategies to provide for the targeted segments effectively. Also, this study will give a vital point of cite for future research related to internet marketing, which will be useful believing the current trends and development of particular marketing activity. The application using PHP and MySQL was designed to get the responses from respondents. Based on the responses collected from the sample of 68, the data was found and the conclusion has been done based on this data collection. The online questionnaire was uploaded on the web on the url http://searchresults.net63.net From this URL, one can access the questionnaire and fill up personal details followed by the responses to different situations. Based on this response, the data was captured onto the database. This database (of MySQL) was helpful to fetch the details and behaviour of individuals towards different options available on the websites. Technical Plan This study is planned as following: Initially, an exploration of previous or existing research and the documented evidence found are placed in the literature review section (chapter 2). Following this is, an explanation of how the study was carried out, which includes research design, followed by sampling, data collection methods, the methods used   for analysis and limitations are discussed in (chapter 3). Furthermore, the answers to research interrogations are discussed in detail in chapter 4, with a systematic analysis of the survey results. The application was being designed using PHP and MySQL. The former was used as the programming language with the back end database support through MySQL. Their personal details followed by their responses to different options available on the web are analysed to have a study on their behaviour for different situations. Based on this approach, the important analysis was further explored. Lastly, the conclusion of our research is accomplished in chapter 5, where study findings are analyzed using the point of observation of their contact on additional academic or professional research, which may include practical testimonials, limitations of findings and other areas for further research. For the purpose of my experiment I had designed a small application which counts clicks on particular links. I developed it in PHP and used MySQL database. The address of the application was located on the link that was made available online at http://searchresults.net63.net. One can easy get an access to this link to fill out the details in an easy manner. This helped in getting responses in a thorough manner. Through this approach, all the data was collected. 100 respondents were approached at initial stages. However, due to lack of response rate, it was noted that there is the need to reduce the sample size. So, I asked 68 participants to do the experiment. Mainly I sent emails to friends. I also went to Universitys library and asked some people to do the experiment. Basically I gave the address to people and once they typed it in a browser. They had to chose gender, age range and how experienced internet users they are. Then there was a short description explaining what will happ en. Participants had to imagine that they are looking for a watch to buy and were given search results copied from google on a ‘buy watches phrase. They had to click on any link they liked. Then they had to imagine that they are looking for a new TV. Search results for ‘buy tv phrase were displayed and they had to click on any. Lastly they were given search results for ‘buy books and again they had to click somewhere. All the clicks were saved in a database. There were organic and sponsored links. I used some simple SQL queries on myPHPadmin panel to extract the numbers. Critical review Search Engine Marketing (SEM) or else Pay per Click (PPC) marketing and is usually known in literature as well and is one of three diverse types of online marketing. The remaining two are Search Engine Optimization (SEO) and Banner Advertising. Precisely what they are, and how they work and advantages and disadvantages of different techniques are talked over in detail later in this report. Surveys conducted by EIAA i.e. European Interactive Advertising Association show the performance of European internet users and other online buyers or shoppers. As per their Online survey (for which around 7,008 people all across the Europe including UK, France ,Germany, , Italy ,Spain, the Nordics, Netherlands   and the Belgium were interviewed) Out of the total,76% of online buyers use search engines as a source of information. This study also stated deviations between users of the UK in particular. Before investigating the topic more closely, it is significant to define the word of SEM. Though in writing this form of marketing is frequently addressed to pay per click (also occasionally written as pay-per-click) marketing (Anderson, C., 2006). First of all a few definitions of term, to constitute the literature and will be introduced. An accurate explanation will follow later. Pay per click (PPC) is placement of small ads on the search outcome on a page for a precise keyword or set of keywords in return for a individual payment when a guest actually clicks particular ad (Battelle, J. ,2005) Pay-Per-Click (PPC) Advertising: A technique of marketing where a company pays a certain sum of money each time somebody clicks on a small advertisement on a search engine‘s results page or a homepage and then takes to the advertiser‘s website (Brin, S. and Page, L., 1998). Pay-per-click (PPC): The payment form used for patronized search advertising. Advertisers set bid on keywords and pay in case when searchers click on the search results listing related with those keywords (Broder, A., 2002). Pay per click advertising used for search engines can be explained most easily by following: The placement of a small content only adverts on search result page which is activated by a particular keyword or phrase equaling typed in search box (Brooks, N., 2004a). Pay Per Click: A performance based model of paying for online ads whereby payments are made for each click on a displayed advert, if there are no clicks then there will be no fee and is also known as CPC i.e. cost per click and CPA is known as cost per action (Brooks, N. ,2004a). This essentially means that there exists text based advertisements and are displayed on search engines result page and are next to natural search listings. Such Text ads are fore grounded by the search engines with different names like sponsored links and are typically on right hand side of a result page, and is clearly distinguished from natural search results which are displayed on left. From time to time one or more than one of those advertisements are showed on top of list, over the organic search results, fore grounded through a different backdrop color. The advertising companies can then decide which key phrase or words searches performed by the search engine users and where their ad should appear (Fain, D.C. and Pedersen, J.O. ,2006).The main mechanism of a search engine marketing operation are defining of important keywords, and the bidding on keywords and a good quality written text ad through a good call to act. The advantage of such methods of advertising when compared to banner ads is to facilitate the advertiser as he has to pay only when someone in fact clicks on the advertisement, and not only for imitation, which a customer might not be able to see. Search engines can show up to 8 Text advertisements of sponsored links on one page. The order of what text advertisement is displayed and the position is defined by how much amount each advertiser is ready to pay for searched keyword. The framework of pay per click advertising is founded on a bidding system. One of the major advantages of pay per click method is that audience is already targeted, as the people are in fact looking for something connected to the product and what company is offering(Fallows, D., 2005) .While banner advertising on other hand shows the ads to customers who may not necessarily be interested in it. They may only be interested in website where banner ad is currently displayed and may not even look at banner ad or may ignore it since they are not interested in buying anything. In addition to this, the online marketer also has the option to target clients by country and even by area or city. This utility was published in 2004 by Google. As a result online marketing is available to nearby situated business for e.g. restaurants .Similarly international companies that want to put up for sale their products outside their region (Feng, J. ,2002). Google also takes the possibility to show the text ads not only on their search engine results pages but also on their websites, clearly displayed as ads by Google. This utility is called as content network. The online marketer has authority on websites where his text advertisements will be shown at, particularly concerning the content. Though it is very hard for online marketer to have a influence on any other fraction of campaign. In addition, the analysis of data is not very suitable, because all parameters cannot be displayed as online marketer would like them to (Feng, J., Bhargava,2007). A very significant topic while talking about pay per click ads is the differentiation among good traffic and bad traffic. This topic impacts mainly PPC-advertising, as the advertiser pay for every single click, while in banner advertising payment method used is pay per impression. The aim of a pay per click advertising operation is not only to make users click on advertisement and visit their advertised website, but also to attract people, who are interested in their product. While in banner advertising, advertiser needs to pay for every impression and no matter if site visitor sees the advertisement and clicks on it at PPC advertising, each click costs money. As a result of this, the text ad must not just try to draw as many clicks as feasible, but attract more clicks of people who are interested in product and are more probable to purchase the product. There are special methods to try to attain this goal, both on keyword related side and on the text ad side. In banner advertising, only method of getting improved converting traffic is to prefer the websites, where banner ad shall be displayed very cautiously. A danger of pay per click advertising, though, is the so called text box cecity. Internet users acquire the banner blindness following banner ads have been used on different websites frequently for number of years. The people mostly just do not realize banner ad any longer or don‘t show any interest in it at all. Banner ads are considered as a necessary evil so as to help lot of websites for offering free content. It is revered by many search engines that such a phenomenon may happen again with pay per click ads. Although the same may not happen in coming time soon, as the search engine users are really looking for something while using a search engine. They may not only read the subject of a site, and are looking for piece of information or stuff to buy or other things similar to that while using a search engine and looking at search engine results page. As a result it is very likely, that people will not actually acquire text box blindness (Greenspan, R., 2004). According to Andrew Goodman who have stated in his work in â€Å"Winning Results with Google AdWord† that international pay per click campaigns don‘t work that well. According to him the markets are too small for converting and running PPC campaigns are waste of money (Hotchkiss, G. ,2004).Another case to second his opinion is that effort for translating keywords and text advertisement in different languages is huge. On the other hand there exist products having huge consumer base. If the resources required to translate keywords and text ads are accessible, an attempt for getting international SEM movements may be a worth. This only makes sense, when a company actually sells products in relevant (Hansen, E., 2002). Buying key phrases in search engines entirely inspire the online advertising, as these infer the idea of Cost per Click -client of such type of advertising pays only when a visitor clicks on a precise advertisement (Carrera, 2009). Equating to SEO, PPC gives more control on visual aspect in search pages, due to amount bid and relevance of text ad (Chaffey et al., 2009). Alternatively of spending time controlling site codes and relevant contents, sellers can then pay for laying in search results (Sen, 2005). Carrera (2009) suggests that currently, main search engines have ad schemes related to hunts (Yahoo! Search Marketing, Google Adwords and Microsoft adCenter). When a particular visitor writes in search box, single or combination of   keywords, search page shows a set of sponsored links adopted by firms and organic search results, the ads are created by advertisers, with a upper limit of 25 characters in ad heading and 35 for text lines of ad and web address. As visible in Figure 2, advertisements are located in sponsored results region of searches -paid search (EConsultancy, 2008). Though, several sources point out many a time that consumers do not see difference among organic links and sponsored, clicking in links for query but with partial content (OConnor, 2009). In previous PPC programs, ranking of sponsored lists was founded on highest offer of cost per click for a particular keyword. But now, this is not essentially the case: search engines also need to pay attention towards relative click through rates of ads ads having fewer clicks will cut down the listing (Sullivan, 2007). This study is part of Quality Score, a idea shared by most of the search engines, and also analysis of match between keyword and occurrence of the keyword in text, historical click by rate, the engagement of searcher while clicking on ad, and also its loading speed and significance of the associated web page (Google, 2009). The main advantages of such an advertisement system is that it addresses the ads only to target that searched for those specific keywords, and the client only pays when users clicks on the ad. It also and allows the clients to change contents so as to the improve results, and plan the maximum amount of promotion investment and cost per click, and refine and control movements on a daily basis throughout search engine control panels (like Google Analytics). The advertisement stays online till the initial budget accomplishes the end (Google, 2009) and include the concept that PPC is very responsible, results are expected and are simpler to use in comparison to SEO, faster to get placed in search pages and branding effect. But it also has a negative side effect as well: it is highly spirited and exclusive costs per-click, scheming campaigns can be time downing, and many people will not trust ads (EConsultancy, 2008). Therefore, the dispute of this study is to study on how UK internet users differentiates between paid search results and organic search, and how often they click such paid results. 1 INTRODUCTION The topic of this explore, â€Å"Examination of UK Online Consumers sensing and Attitudes towards Marketing governed by Search Engine in context of Web 2.0† .Firstly, we need to understand what is Search Engine Marketing and is essential for contextualization of project. Carrera (2009) and Chaffey et al. (2009) have defined Search Engine Marketing as an action that affects promoting firms with the help of online search engines, to meet marketing targets by providing relevant content to users and search results, thus motivating to click on particular link. As for Search Engine Marketing Park and Kim (2008) have defined it as most measurable, strategic and governable way to build a dynamic and mutually good consumer to consumer and   also consumer to marketer communications about a certain service, product or company. It is acknowledged in field of marketing that the knowledge owned by customers, their prediction of relative conduct, and meeting expectations which is important and is key to success. As a result, internet marketers need to understand characteristics of users and internet habits of users in order to effectively find and reach target segments (Carrera, 2009; Chaffey et al., 2009). From position of consumer marketing, study of internet users and their decision making process should be based upon users characteristics and relative online behaviour. This study aims to critically find how UK online consumers comprehend and act in front of Search Engine Marketing (SEM) and other activities, and main objectives are as follows: To realize impact of internet on existing modern day marketing. To look into the current circumstance of the Web 2.0 consumer, and its role on web To realize the modern day internet Consumers conduct towards marketing To look into key concepts related to Internet Marketing, poring specifically on SEM (Search Engine Marketing). To examine the ways UK consumers comprehend SEM activities, and evaluate mental attitude towards SEM activities. To suggest testimonials for further study or schemes in internet marketing context During the procedure of secondary search, there are several key questions ,   which forms the foundation of form elaboration: To what extent trust issues are a concern when analyzing activities for internet marketing and their effectiveness? How do consumer performs searches using search engine pages and what is considered more important during the search? Why internet users choose massively the organic results retrieved from a search engine page, instead of frequented links? What incites internet users in forward marketing emails to their friends and other users? How far consumers engage in company blogs and various social network pages? How do users interact with blogs and various social network pages? From a point of view of a user, web search engines require to provide applicable and useful results in reply to some user input, usually a query. Web search engines employ dozens of factors in knowing how to score significance and to rank the found results. Typically, the internet user has no thought what factors has lead to particular result being ranked and retrieved. One exception to this is sponsored links. Many web search engines currently give at least two types of search listings for web Search Engine Results Page (SERP). First type of links is non sponsored list, which web search engine show with the help of proprietary algorithms (Hotchkiss, G. ,2006). The other type of link is the sponsored list, which comes due to a bid on phrase that searcher has entered in his query. Most of the major web search engines available today present sponsored and non sponsored listings in different areas of SERP. For this one (and frequently only one Category), searchers are informed in broader terms how these result are retrieved. Why other results are not highlighted (for e.g., anchor text, page rank)? Certainly, the causal motivation is to highlight the economic motivation that caused the sponsored listing to come into view. Study shows that web searchers are biased against sponsored links (Hotchkiss, G., 2004). Though, assuming that web searchers wish relevant and helpful results in reply to their queries and sponsored links are as appropriate as against non sponsored results, are web search engines doing the web searchers a disservice by stressing the sponsored links so prominently? 1.1 The impact of the Internet on consumer marketing Analyzing the internet with regards to consumer marketing is important to understand .A simple question which arises is: What factors affect Internet consumer marketing? According to Chaffey et al. (2009) internet has enhanced marketing as first website made in 90s was (http://info.cern.ch/) (CERN, 2008), and now, there are more than one billion users using internet regularly and the manner companies sell products or services and way consumers react has changed emphatically. Peterson et al. (1999) honor this idea, debating that World Wide Web owned maximum potential for marketing. Drawing Success in business mostly depends upon technological knowledge and further gives competitive edge and remains continuous process. There are many authors who conceive that Internet play an important major impact on Marketing mix 4 Ps: in Product Mix, digital brought different services and products (e.g. software) and further added new features to already existing ones (Carrera, 2009). Avlonitis and Karayanni (2000) admit to the fact that internet helped the discovery of user needs, cut across and product testing; In Price Mix, Carrera (2009) expresses that there is significant reduction in costs is seen, which developed firms selling products or services at a very low price, with the use of web sites for e.g. a low-cost airlines. Nevertheless, the customization of services and products allows companies to appoint premium price, as they abide by with buyers tastes and is studied in detail by (Chaffey et al., 2009); For the Place, products and services like home banking has facilitated the interaction and reduced costs in comparison to other distribution channels. Besides, the ability to continue information related to clients is much more effective than traditional transfers, dealing the Promotion, with regards to digital context and advertising adapts directly to the needs of consumers, as it collects information related to these for e.g. detection   of IP address and profile of buyer for suggestions (Carrera, 2009). Furthermore, the promotion of a service /product is now also built by C2C basis, which is very difficult to control and there are different ways to manage (Mangold and Fauls, 2009), and will be analyzed later in project. All these elements have changed the manner consumers behave with companies, thus bringing a wider choice from all the different suppliers, and are a means to selecting and purchasing of items has turned out to be easier and faster. But for long customers are engaged and confident of this new way of marketing. 1.2 Web 2.0 A paper was published by Microsoft (2007), stating that web 2.0 is changing the internet into a powerful and authoritative medium, changing the way how society believes and behaves or reacts. The report confirms that especially social networking process is gathering people from different communities, and acting as a medium for personal reflection. This is consistent And is in accordance with Fu et al. (2007), and is said that use of collaborative technologies leads to an extraordinarily fast growing community which is virtual, here people pass by and share their information. These authors have agreed on the fact that World Wide Web is moving towards social web, and users have an important role in all the aspects of business and remains to be the main focus in this study. Consumers have embraced role of an important agent, who can express themselves using new tools, like wikis blogs or social networks (Carrera, 2009). In similar manner, Cheung and Lee (2009) contend that web has moved from being mere medium of information into a medium of content creation and further sharing. Chaffey et al. (2009) further gives arguments that the widespread acceptation of high speed broadband and world-wide media experiences are more and more used to absorb consumers with each other and also with companies. More and more people discuss online and interact with products and brand campaigns, in a manner of â€Å"viral effect†. These authors are in line with Carreras definition, which suggests that by addition of Web 2.0 it enhances in promoting interaction and user yielded content using virtual community and participation of social network, content ratings and widgets and tagging. However, it remains to be seen is how users are willing to absorb the internet marketing campaigns and further motivates user to share the latter. 1.3 Online Consumers behaviour towards e-Marketing Online users mostly dont have physical comfort provided by offline stores and a communication which is face to face. This concept is related to security problems and stories of fraud and internet commerce (Chaffey et al., 2009). As a result, consumers look for evidence of trust on a website, which may include brand familiarity or site appearance and quality of content, site may have official recognition and other recommendations given by users. Ha (2004) completes this discussion, by excusing that consumers have grown more internet savvy, they now insist on interacting with firms they trust. Various other trust factors are also added like privacy (risk of giving personal information), security related with payment risks, navigation like fulfilling access to various kind of information and related to order fulfillment (Bart et al., 2005; Ha, 2004). However, there are consumers who buy only on company websites: but also have other online sources, is important to purchase choice. Following the research conducted by AOL UK (2006), about 77% of all the respondents accord that if they read a negative review about a product on internet related, it would make them think about their purchase, 42% assumed that they had to switch and move towards a different brand. One of the most important sources for online information is the search engines, which is followed closely by websites of famous brands, price comparison websites and reviews/opinions available on internet, are written by experts, customer reviews on websites. One of the important factors is that these online sources for information reduce time spent in comparing product quality which is to be done before purchase, this is a common aspect related to offline context (Huang et al., 2009). As a result, it is important to carry on here   that the trust factors has an important role related to consumers perceptions towards online marketing, also consumers need to reach for different sources related to information of products they want to buy. 1.4 Attitudes of Online Consumers Towards e-Marketing Breitenbach and Van Doren (1998) studied five distinguished kind of internet users, which are accorded by different academics to continue valid currently (Chaffey et al., 2009): organized information seekers: Those who want to get information for product or leisure, services information, that generally are not brought online Unorganized information seekers: They are referred as â€Å"surfers†, and such users want to browse and change web sites using links, looks for interesting or different things and are   more expected to click on ads or banner Organized buyers: Such users are usually get online to purchase something specific. Websites which compare various products have an important role in this case. Bargain hunters: Users who want to get offers and promotions, so as to vindicate their investment in shopping. Entertainment seekers Such users look for complete online entertainment in various contests like puzzles ,quizzes, or games for multi-player, and lik to interact with various animated features available on web site Recently, a study from EConsultancy (2004) found a similar classification for online consumer behaviour, stating it does not involve behaviours which are applied to various people on the basis of product or occasion; different individuals may react or behave differently. The report found the â€Å"Tracker† and the â€Å"Explorer† concept. But it needs to be explored in detail, and is the kind of consumer who dont have any buying intention, and is exposed to internet marketing action (like Search Engine Marketing), which may result in a conversion. 1.5 Attitudes towards search engines To conduct product or service explores, consumers mostly use search engines. These are powerful consumer tools which retrieve relevant information related to products or services. Consumers can perform quick searches which are online by simply issuing queries built up of search products or services (Kumar and Lang, 2007). However, it is very important to note that not all consumers are searching for particular products; consumers mainly want to know for information on search engines. In reality, as Smith (2009) states, Yahoo and Googles (worlds most used search engine) objective is to retrieve relevant information related to the words queried. More so, information websites forever rank higher in comparison to profit-driven sites, continuing here an important dispute for Search Engine Marketing. To understand this consumer search engine conduct, iProspect a Search marketing company in (2006) carried out a research on the way consumers use search engines. The major findings were that 62% of users only look only at first page of results and ignore the rest. Aula and Rodden (2009) accomplished this finding, by demonstrating that users assess search results very quickly and most of the times make unconscious decisions, centering mainly on first two results for a particular search as shown in (Figure 1). iProspect also expresses that when consumers do not get what they were looking for, about 41% change their search term and 82% complicate their search with other complementary words. As for prestige, it was ascertained that about 36% consider that the firms enrolled at the top of search are best brands in market. The final feeling was that comparing with sponsored area, which is between 60% and 80% and click on natural or organic listings of search page. It remains to be searched why users mostly like organic links, and reasons behind not flicking on sponsored links. 1.6 Attitudes towards Emails Following a analysis by Habeas (2008), irrespective of email and other internet threat concerns, users are still and will continue to be dependent on email, irrespective of their relationships with business organization or from each one other through web 2.0 applications. The study   has revealed that nearly 69% of total users expressed concern related to email fraud scams, and many of them do not know how can they distinguish between possibly dangerous and emails that are trustable. It also showed that majority prefer firms that offer choices and content of emails. Mintel (2008) added up users that trust emails which come from similar companies who provide relevant information with least effort. In a seminar conducted by dotMailer (2009), it was mentioned that even though the current circumstance of web 2.0 era in which consumers have the power, still email is gateway to consumers. Users today have digital lives where every single user owns an email account (or may be more t